CLIENT
CLIENT
Home & Living E-Commerce
A direct-to-consumer (DTC) brand selling eco-friendly home goods
CHALLENGE
CHALLENGE
Customers with dyslexia and others had difficulty reading product descriptions and completing checkout due to font and contrast issues.
SOLUTION
SOLUTION
Enabled dyslexia-friendly fonts, enlarged text, and voice navigation to simplify the shopping journey.
Invert Colors
Pause Animations
Text size
Tooltip
Text spacing
Page structure
Color desaturation
Accessible fonts
Reading guide
Dark contrast
Light contrast
Highlight links
RESULTS
RESULTS
- 57% increase in successful checkouts from customers over 50
- 79% boost in email sign-ups due to improved form accessibility
- Recognition as an inclusive brand, leading to better PR and customer loyalty