CLIENT
CLIENT
Beauty & Skincare E-Commerce
A Shopify-based clean beauty brand
CHALLENGE
CHALLENGE
Customers with color blindness and cognitive disabilities found it difficult to navigate the website and read product descriptions.
SOLUTION
SOLUTION
Activated Accessibility Spark’s features such as customizable contrast settings, text-to-speech functionality, and an intuitive interface with clearer product information.
Invert Colors
Pause Animations
Text size
Tooltip
Text spacing
Page structure
Color desaturation
Accessible fonts
Reading guide
Dark contrast
Light contrast
Highlight links
RESULTS
RESULTS
- 52% reduction in bounce rate for first-time visitors
- 44% more repeat purchases from customers using accessibility tools
- Positive customer feedback on improved shopping experience